2 Decades of Digital Marketing Experience with Fortune 500 Companies
Over the last year and a half, I have been taking contracts as a fractional CMO for mid-market businesses.
For over two decades, I worked for advertising agencies (listed here) and companies (IBM, Charles Schwab, Bloomberg, Institutional Investor, Digitas).
Now, I want to apply this experience and skills as a full-time contributor and leader.
Agencies
Publicis
Publicis Groupe Publicis Sapient
Ogilvy
Havas CX
JWT (formerly Digitaria) Sapient
SapientNitro
Grey Group / G2
Rosetta
Wunderman
Digitas
iCrossing
PureRed
VSA Partners
Bounteous
frog (formerly Rufus Leonard)
As a content strategist, I execute a lot of deliverables. They require a combination of these skills:
competitive analysis, competitive research, stakeholder interviews, user interviews, consumer research, primary/secondary research, trend analysis, industry analysis, market analysis, storytelling, content inventory, content audit, content gap analysis, content migration planning, content archiving and governance, content development, content data flow, taxonomy/folksonomy, live/remote user testing, card sorting, task lists, root tasks, CMS audit/analysis/evaluation/planning, DAM audit/analysis/evaluation/planning, style guide, workflow, publishing cycles, editorial planning, personas, user journeys.
Clients Serviced
(*indicates delivery team while at IBM)
Abbvie
ADC (formerly TE)
AICPA
Allergan
American Express
APS (Arizona Power Supply)
Bank of America*
BlackRock
Bloomberg Wealth
Boehringer Ingelheim
Cascade / Dawn
Cassandra
Charles Schwab
CIBA Vision
Citibank
Citigroup*
Crown Castle
Dell
E*TRADE
FM Global
Freddie Mac
HP
IBM
Institutional Investor magazine
Intercontinental Hotel Groups
J. P. Morgan Chase
Johnson & Johnson
Kaiser Permanente
LG
Lord Abbett
McCormick
Medtronic*
MetLife*
MFS
Microsoft
Morningstar
Novartis
Pfizer
PNC Bank
Providence Health & Services*
Qualcomm
Samsung
Sanofi / Chattem
SAP
State Street
United Healthcare
UPS
Viatris (formerly Mylan)
Frequent guest lecturer at Columbia Business School, NYU Stern and The New School.
I’ve worked across the spectrum of the financial services industry, from personal banking to credit cards to private wealth management to institutional investing. I’m keen to do more in FinTech, InsureTech and WealthTech.
From chipsets to cloud computing and blade servers to cognitive computing, I’ve worked across a wide array of technology hardware, software and services marketing needs. And some pretty cool greenfield projects, too.
DTC, DTP. On-brand, off-brand. MOA, MOD. All varieties of pharma marketing. And some cool service design projects, too.
