2 Decades of Digital Marketing Experience with Fortune 500 Companies
Over the last year and a half, I have been taking contracts as a fractional CMO for mid-market businesses.
For over two decades, I worked for advertising agencies (listed here) and companies (IBM, Charles Schwab, Bloomberg, Institutional Investor, Digitas).
Now, I want to apply this experience and skills as a full-time contributor and leader.
Publicis Groupe Publicis Sapient
JWT (formerly Digitaria) Sapient
Grey Group / G2
frog (formerly Rufus Leonard)
As a content strategist, I execute a lot of deliverables. They require a combination of these skills:
competitive analysis, competitive research, stakeholder interviews, user interviews, consumer research, primary/secondary research, trend analysis, industry analysis, market analysis, storytelling, content inventory, content audit, content gap analysis, content migration planning, content archiving and governance, content development, content data flow, taxonomy/folksonomy, live/remote user testing, card sorting, task lists, root tasks, CMS audit/analysis/evaluation/planning, DAM audit/analysis/evaluation/planning, style guide, workflow, publishing cycles, editorial planning, personas, user journeys.
(*indicates delivery team while at IBM)
ADC (formerly TE)
APS (Arizona Power Supply)
Bank of America*
Cascade / Dawn
Institutional Investor magazine
Intercontinental Hotel Groups
J. P. Morgan Chase
Johnson & Johnson
Providence Health & Services*
Sanofi / Chattem
Viatris (formerly Mylan)
Frequent guest lecturer at Columbia Business School, NYU Stern and The New School.
I’ve worked across the spectrum of the financial services industry, from personal banking to credit cards to private wealth management to institutional investing. I’m keen to do more in FinTech, InsureTech and WealthTech.
From chipsets to cloud computing and blade servers to cognitive computing, I’ve worked across a wide array of technology hardware, software and services marketing needs. And some pretty cool greenfield projects, too.
DTC, DTP. On-brand, off-brand. MOA, MOD. All varieties of pharma marketing. And some cool service design projects, too.