2 Decades of Digital Marketing Experience with Fortune 500 Companies
Over the last year and a half, I have been taking contracts as a fractional CMO for mid-market businesses.
For over two decades, I worked for advertising agencies (listed here) and companies (IBM, Charles Schwab, Bloomberg, Institutional Investor, Digitas).
Now, I want to apply this experience and skills as a full-time contributor and leader.
Agencies
Publicis
Publicis Groupe Publicis Sapient
Ogilvy
Havas CX
JWT (formerly Digitaria) Sapient
SapientNitro
Grey Group / G2
Rosetta
Wunderman
Digitas
iCrossing
PureRed
VSA Partners
Bounteous
frog (formerly Rufus Leonard)
As a content strategist, I execute a lot of deliverables. They require a combination of these skills:
competitive analysis, competitive research, stakeholder interviews, user interviews, consumer research, primary/secondary research, trend analysis, industry analysis, market analysis, storytelling, content inventory, content audit, content gap analysis, content migration planning, content archiving and governance, content development, content data flow, taxonomy/folksonomy, live/remote user testing, card sorting, task lists, root tasks, CMS audit/analysis/evaluation/planning, DAM audit/analysis/evaluation/planning, style guide, workflow, publishing cycles, editorial planning, personas, user journeys.
Clients Serviced
(*indicates delivery team while at IBM)
Abbvie
ADC (formerly TE)
AICPA
Allergan
American Express
APS (Arizona Power Supply)
Bank of America*
BlackRock
Bloomberg Wealth
Boehringer Ingelheim
Cascade / Dawn
Cassandra
Charles Schwab
CIBA Vision
Citibank
Citigroup*
Crown Castle
Dell
E*TRADE
FM Global
Freddie Mac
HP
IBM
Institutional Investor magazine
Intercontinental Hotel Groups
J. P. Morgan Chase
Johnson & Johnson
Kaiser Permanente
LG
Lord Abbett
McCormick
Medtronic*
MetLife*
MFS
Microsoft
Morningstar
Novartis
Pfizer
PNC Bank
Providence Health & Services*
Qualcomm
Samsung
Sanofi / Chattem
SAP
State Street
United Healthcare
UPS
Viatris (formerly Mylan)
Frequent guest lecturer at Columbia Business School, NYU Stern and The New School.