Fractional CMO – Adrienne Matt

Fractional Chief Marketing Officer Strategy & Implementation

Full-time Productivity at a Fraction of the Cost

Discovery

This is a good fit if you’re not sure where to start. 

This engagement includes:

A 4-hour Strategy Session for your team using the Functional Marketing® Framework to focus your marketing strategy. Custom, bespoke based on your company’s needs.

Delivery includes immediate marketing punch list, list of blindspots, and marketing campaigns for next 1-6 months

Engaged CMO

This is a good fit if you lack marketing personnel and need a plan for staffing and marketing execution.

This monthly engagement includes:

Deploys the Functional Marketing® Framework to build out marketing strategy, establish KPIs and reporting, define positioning, and more

Hire, train, evaluate and fire vendors, employees, & contractors

Functional Marketing® Systems Map delivered after the first 30 days

Sprint Planning and Review calls led weekly

Implement Your Marketing Strategy on an On-Going Basis

Strategy: Translate the Leadership’s vision into a marketing strategy based on business goals and objectives
Campaigns: Builds a go-to-market strategy that prioritizes high-impact marketing campaigns
Leadership: Provides marketing leadership and coaching to the marketing department and is responsible for overseeing day-to-day marketing campaigns
Results: Ongoing campaign optimization. Reports weekly to Leadership on all KPIs mutually defined as important
Talent: Assists in finding, interviewing, and managing qualified talent to implement marketing strategy (FTEs, agencies, and contractor support)
Problem-solving: Continually innovates ways to reach marketing and sales goals despite roadblocks

Advisory CMO

This is a good fit if you have at least 2 staff members dedicated to marketing.

This monthly engagement includes:

Access to our marketing campaign standard operating procedures (SOPs)

A fractional CMO leading your team as a strategic advisor

Sprint Planning calls led twice-monthly

Unlimited email correspondence

Grow long-term with the least financial risk

Pre-requisite: Discovery or Engaged CMO

Strategy: Provide strategic leadership and guidance to the marketing teams implementing the marketing campaigns
Leadership: Provides marketing leadership and coaching to the marketing department
Results: Unlimited email support and communication with the marketing team to deliver on mutually agreed upon KPIs

Book a No Pressure, No Obligation Call to Discuss Your Needs

50+

Fortune 500 Companies Impacted

14

Greenfield Projects

27

Ad Agency Awards

2+

Decades of Experience

Colleague Feedback

The first thing I heard about Adrienne before I actually got to meet her was: They finally hired someone who knows what they are doing. And they were right. Adrienne quickly analyzed what needed to done and created processes and programs in a short amount of time. She also has the ability to spot good talent; she put together a very strong, extremely capable team. Adrienne is very passionate about what she does, has incredible energy and her sense of humor makes her just plain fun to work with.

Chris Cavanaugh(Institutional Investor)

Adrienne was the lead content architect on the OPENForum.com website designed and launched for Digitas client American Express.u003cbru003eOPENForum.com is a small business networking site for business owners.u003cbru003eAdrienne was instrumental in planning and strategically laying out how and where content would be displayed. She was dynamic in her efforts to cull all information including but not limited to forums for small business owners to network, video, audio clips, and content articles. Adrienne has drive and passion for her work. She gives 110%, is a strong partner to marketing and all 3rd party vendors. The launch of OPENForum.com would not have been possible without her expertise.

Audrey Boskiewicz(American Express)

Adrienne is a wizard. Her ability to organize content and create design and copy templates is nothing short of brilliant. The first time I met her to get briefed for the bank’s web redesign/rewrite assignment, she presented me with spreadsheets detailing my assignment along with those of the other writers on the team. Each page I had to write was numbered, named and carried an active link to all background material. Style guides and copy templates were precisely organized and tagged.u003cbru003eIt was easy to know what I had to write and to understand what I needed to do to ensure my work fell into line with that being produced by the other writers. There was a massive amount of information thatu003cbru003ehad to be organized for this project and a big team. Adrienne kept on top of all of it, kept the project moving forward, was available with answers to questions and made sure all the people on the project wereu003cbru003efairly compensated. In short, Adrienne made what could have been an extremely difficult project a pleasure. She’s a true professional.

Barbara Worton(Sequel Studio / PNC Bank)

I’ve worked across the spectrum of the financial services industry, from personal banking to credit cards to private wealth management to institutional investing. I’m keen to do more in FinTech, InsureTech and WealthTech.

From chipsets to cloud computing and blade servers to cognitive computing, I’ve worked across a wide array of technology hardware, software and services marketing needs. And some pretty cool greenfield projects, too.

DTC, DTP. On-brand, off-brand. MOA, MOD. All varieties of pharma marketing. And some cool service design projects, too.